Short Stories and the Novelist: A Marketing Tool

Most of us probably started off writing short stories, either on our own or as class assignments as kids. Some may still write short stories for our own enjoyment, or maybe to sell to magazines or for contests. But short stories are sort of the red-headed stepchild to the novelist, aren't they? Agents don't generally rep short story collections. They aren't the most lucrative market. (If you are looking for places to publish short stories, Duotrope is a great place to search.) I'm here to tell you that short stories may be more beneficial to you as a novelist than you think.

By now we all know that the digital side of publishing is a huge part of the market and that it's easier now than ever to put together your own eBook. Self-publishing is well within reach for all of us. (Agented authors with book deals may need to check with their publishers and read the fine print of their contracts before self-publishing anything, to avoid any fiasco like this one.) Any of us can self-publish a few singles, or a collection of short stories. This makes the short story a relatively quick and easy tool in your arsenal. Here are a few ways to use short stories to your advantage.

Pre-Launch

Are you an indie or self-publisher about to release your first novel? You've written a great book, have a nice cover, have carefully crafted your short blurb and product description, have been working on your social media presence and building a following, and have decided on a price you feel is both competitive and fair to you as the writer. But you might still be worried about how to better entice readers to buy your book–the one by an author they've never heard of—instead of, or in addition to, the latest release by one of their favorite, well-known authors. Readers can certainly "look inside" on Amazon and sample some of your writing that way. Or you could offer a little something else.

My FTWA buddy Pete Morin took this approach before the release of his novel, Diary of a Small Fish. The month before he published Fish he released a free short story on Smashwords. A free short story or collection of shorts gives potential readers a way to read something of yours, from start to finish, and get a feel for whether they'd like to read more. Hopefully the answer is yes! And once they know you can satisfy their imaginations through an entire story arc, they won't be as hesitant to spend money on your novel. You're no longer an unknown to them. Some authors will offer the first book of a series for free, then charge for the rest, banking on this same theory that the free book will lead to more sales for the others. If you aren't writing a series, consider writing a short story or two to offer for free prior to your book's release.

Between Books in a Series

YA author Elana Johnson's debut novel, Possession, was published in June of 2011. The sequel, Surrender, was released last month. During the year between the two books, Elana released two shorter stories related to the series. The first was an exclusive short story, available as a free download through her website, and the second was what she calls a "bridge story," which is an eBook exclusive. Both of these were her own ideas that she executed with her publisher's support. She explained to me via Twitter

The first one (Insider Information) was my idea. We needed their permission to use butterflies and ice on the cover. They liked what I was doing, and so we (me and agent) pitched the idea of a "bridge story" to them. They ran with that, and produced the second story (REGRET). So one is free (my self-pubbed one) and one is $1.99.It's hard to tell for sure, but she believes "it seems to have worked a bit" in terms of keeping readers interested in the series and keeping up the excitement prior to the release of the second book. 

Elana shows that using short stories to renew and sustain interest in a series isn't for self-publishers alone. You can make it work with traditional publishing as well.

Bonus Material

Do you ever watch the deleted scenes or alternate endings from movies when you get the DVD? I do, when it's a movie I really enjoyed. Have you ever read a book and wanted to read more about the character's lives after the book was finished? Maybe you wanted to know more about some of their back story, stuff that wasn't really related to the novel itself. Or maybe you wondered how it would've turned out if a character had made this choice instead of that one.

You've wondered about it with books you've read. So why don't you write it for your own books?

If you've gotten good feedback that readers love your characters and your story, it's not too far-fetched to think they might enjoy some bonus material. Maybe you had to delete some scenes you liked but that didn't suit the novel for whatever reason. Or perhaps you've been dying to write an alternate ending. Or a short story about one of your characters as a child. There are a lot of possibilities there. If you're self-publishing, there's really no limit to what you can do. If you have a contract with a publisher, you'll need to work out what you can and can't do on your own, and what they would or wouldn't be willing to work with you on.

You may be a novelist, but don't discount the value short stories could add to your career. They can help you entice readers if you're relatively unknown, sustain the enthusiasm for your writing and characters between releases, and help you continue to satisfy readers even after they reach THE END.

Have you used short stories to complement your novels in these, or other, ways? Do you have any tips for others looking to use this technique?

This post originally appeared on From the Write Angle, under the title Your Writing Repertoire: the Long and Short of It.

Write Me a Song

Since I've been talking a little bit about Christmas songs, I thought I'd take a slight detour and talk about how songs relate to writing in general. This post originally appeared on 11/10/11 at From The Write Angle as Crossing the Bridge: Song Structure and Plot. I'll be back in a few days with more silly Christmas songs!

I was marveling the other day about how some of my favorite singer-songwriters can really tell a whole story in a four-minute song. I love a good ballad, especially. The music, lyrics, the singer's voice, everything works together to take you on a roller coaster ride of emotion. I tend to write character-driven stories, and it's that same gut-wrenching ride that I strive to impart to my reader. This got me thinking. What can fiction writers learn from songwriters? The answer, I believe, lies in structure.

Thinking back to your elementary and middle school English classes, you may remember charting the plot of a book using something like this:

Look familiar? Was I the only one who felt constricted by this particular diagram? Exposition and rising action were no problem. For the most part, falling action was a no-brainer, and denouement was easy peasy. But I often faltered around the climax. (Please, no psychoanalysis of that statement is necessary.) In many books, the climax felt more like a series of events—a plateau, if you will. And that straight line of rising action is really more of a procession of peaks and valleys. When you break it down, it looks a bit like a song. (For these purposes, "song" refers mainly to current popular music. Song structure varies greatly, not only within but across genres as well.)

The exposition is your basic intro, and the rising action starts with the first verse, followed by the chorus. The verse tells the story, and the chorus gives you the overall theme of the song. (Don't ask me why, but I'd never realized this basic premise of storytelling vs. theme until I read it in those concrete terms, and then I thought of just about every song I'd ever heard and—whaddya know? It's true!) Many songs also have a bridge, which I have come to realize is my favorite part.

Let's take a listen to one of my recent favorites, Take it All, by Adele.

The verse does indeed tell you the story, and the chorus gives you the theme. When the chorus comes in for the first time, there's a burst of new emotion, like a mini-climax, before we come back down a notch for another verse. The bridge starts around 2:08—this is where you hear things change, and instead of coming back down to the emotional/dynamic level of the verse again, we start another build of emotion. It's not a one-note type of climax, it's a gradual build toward and satisfying release from the point of highest emotional impact. The repetition of the chorus closes the song and drives home the general theme again. Was it as good for you as it was for me? A great song has you yearning for that bridge, for those few bars where it all comes together and makes the hair on your arms stand up.

So let's go one more time. Gravity, by Sara Bareilles, is another song that gives you the same ebb and flow of tension in the alternation of verse and chorus, then knocks your socks off with a great bridge (which starts at 2:25). I dare you to try not to get swept up in the tension. I've listened to this song hundreds of times, and I still take a deep breath at the peak of the bridge, when she sings the word "down," and hold it until she releases. Exquisite.

So what can we take away from this (besides learning of my penchant for soulful female singer-songwriters)?

Instead of a three-act structure, or the linear rise and fall in those old plot charts that seem to turn on a dime at the apex, think of your story as a song, or a series of songs. Tell your story in the verses, intertwined with conflicts that help us understand the overarching themes of your novel (the chorus). Build toward that spine-tingling climax. I want you to take me over the bridge. Give me a few moments to savor the dizzying heights before you wrap me up in another cozy chorus and send me on my way.

You can use this structure on both a micro and macro level to weave a story rich with tension and emotion that reaches nearly addictive highs. If you can do that, you'll have me coming back for more of your product again, and again, and again...

What other aspects of songwriting can you apply to fiction? What songs intoxicate YOU with their emotion and powerful storytelling?

Changing Tides

I feel like most of my posts recently have been of the "update" variety in recent weeks. My apologies. I'm trying to do better, I swear! But the past few weeks have been a whirlwind of changes that have kept me away from not only Jello World, but From the Write Angle, my friends and crit group at Agent Query Connect, and my writing in general.

First, my husband received an unexpected promotion at work, which came with an unexpected transfer across the state. It was only about two and a half weeks from the time we learned that he'd definitely gotten the promotion and his first day in the new place. So in that short period of time we had lots to do. Get our house ready to put on the market, and get me mobile.

If you've been reading this blog for a while, or if you know me personally, you may be aware that I've had a slight phobia of driving for a while. I never learned to drive when I was a teen, and after a while I had resolved to never learn. There was a lot of fear surrounding the act of attempting to control a motor vehicle for me. You can read a little about it in my May 2008 post, Facing Down the Fear. That was when I first tried to learn to drive. Needless to say, it didn't work out very well, and I did not get my license at that time.

Last October I renewed my permit to try again because I would need it for a job that I had started. It went a lot better this time around. When we learned of my husband's transfer, it became evident that I would be here for several weeks on my own while he went on ahead to start working and to find us a place to live. Suddenly I had a deadline. Not only did I need to get my license ASAP, I needed a car of my own. And guess what? I got both! I got my license on May 3rd, and we bought my car the week before that.

It's surreal. I'm twenty-eight years old and I'm experiencing a whole new level of freedom. I'm able to drive myself to and from work now, and my husband doesn't have to worry about me being here on my own because I can do everything for myself. I don't have to depend on anyone else to get around. When the move is final, I'll have a wealth of new job possibilities because I won't be restricted by distance.

Since my husband is already on the other side of the state, I've been taking care of a lot of things around the house. Paint, new carpet, major cleaning, and packing up stuff that we don't need to keep in the house at the moment. The house goes on the market this week and hopefully we'll be able to sell it quickly. Everything else has been going so smoothly, so hopefully this will also.

Okay, enough of that! One thing I do want to mention is that fellow writer and FTWA crew member Robert  Lewis is also blogging for the new Macmillan site Criminal Element. Even if you don't read/write crime or mystery, you'll enjoy Robert's current series of posts, Bar Noir. Parts one and two are up, and part three will be up Sunday. The old book covers pictured in the articles is reason enough to read. He uses a story to discuss pulp fiction writers - which really isn't a genre I read, but his voice has spunk and panache, and makes me want to read some of the authors he mentions. Be sure to check it out, and be on the lookout for other posts from him!

This Ain't No Joke!

Happy April Fool's Day, everyone!

Despite the day, what I'm about to say is NOT a practical joke. (No, I haven't scored an amazing agent or publishing deal.) What I do have for you, though, is something that could help YOU on your journey to improving your writing, finding an agent, publishing - traditionally or otherwise - your work, and navigating the rapidly-changing industry.

Myself and a handful of other writers who met on Agent Query Connect (though let me stress, we are NOT affiliated with, nor endorsed by, AQC in any way) have come together to compile our various talents, levels of experience, and opinions, all for your benefit! I feel so lucky and honored to be working with this group of talented writers, and we are happy to present to you:

Offering multiple perspectives on writing and the publishing industry—
from first draft to final product, and everything beyond.

 

Go on, click on the picture to go to the website! In addition to the site, you can also find us on Twitter and Facebook! Make sure you sign up to follow the blog, and visit the blogs of all our members, too. Leave comments, ask questions, email us, and enjoy!